Digital Media Planner/Junior Planner

Objectives of the Role:
The Digital Media Planner is responsible for executing all day-to-day digital media planning, media buying. To prepares media plans and other deliverables, and executes media plan implementation. 

Business Responsibilities:

• Develop strategically solid media recommendations with supporting rationale
• Develop and execute media plans, set up media plan or working with industry digital media vendors /publishers.
• Manage buy (social media platform and ad networks) , analyze campaigns, and recommend tactical changes to maximize campaign performance.
• Assist in analysis of research to develop strategies and tactics
• Work within analytics, trafficking, ad-serving, and finance to ensure successful campaign management
• Manage day-to-day plan changes and maintenance of media plans
• Respond to competitive requests
• Research and compile competitive data
• Other responsibilities as assigned

People Responsibilities:

• Ability to work in a team environment that promotes collaboration
• Strong customer service skills
• Ability to communicate effectively at all levels
• Ability to work successfully within a team as well as independently

Skills and Behaviors:

• Strong quantitative and analytical skills
• Solid understanding of mathematical concepts
• Strong understanding of Facebook ad, Google Analytics, Google Adwords and other social media platforms.
• Knowledge of all aspects of Digital Media.
• Basic understanding of the principles of marketing and advertising, as well as an understanding of media concepts and terms, creative and budget requirements
• Detail-oriented with exceptional critical thinking and problem-solving abilities
• Ability to prioritize and multi-task, work successfully with teams, and work under pressure
• Strong communication, project management and time management skills
• Advanced Excel skills, intermediate PowerPoint and Microsoft Word skills

Qualifications and other relevant information:

• Bachelor’s degree or higher and English speaking is preferred
• 1+ years related experience

** Advance training is available for those qualified candidates only.